Game of Thrones is arguably the most popular show in TV history. Its Season 8 premiere saw the #Gameofthrones hashtag used over 4 million times in the space of 48 hours. It has seen brands such as Spotify, Dominos Pizza and even Sesame Street have jumped on the bandwagon to gain reach and popularity from the HBO show’s success. But what happens when your product is mistakenly featured in a popular show and consensus believes it to be your competitors? In a recent episode “Th